Episode 35: Driving Innovation in B2B Marketing: AR, AI, & CX Insights | Joel Harrison

Steve and Joel discuss two award-winning marketing campaigns, one utilizing AR technology to connect with customers on a social impact level and another focused on customer experience using a book club. They also delve into the evolution of marketing and how AI is changing its role in content creation.

The conversation also emphasize the need to stay creatively curious and continuously learn in this field as well as the value of humility for successful marketing endeavors.

Tune in for insight into how agencies have adapted over time, how creativity is important in marketing, and how technology has impacted customer expectations.

Key learnings from this episode:

• Agencies have had to adapt to the changing landscape of marketing and customer expectations.
• AI is changing the role of marketing, including content creation, but still requires a human touch for successful campaigns.
• Humility and continuous learning are important for staying ahead in this competitive industry.
• Creativity and innovation are key for connecting with customers on a social impact level.
• Technology plays a major role in customer experiences, such as through the use of book clubs or AR technology.

Connect with Joel Harrison and Steve Goldhaber on LinkedIn.