Episode 37: Boosting B2B Leads with Content Strategy & Navigating AI Risks | Jeff Coyle

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimization. They discuss how to increase leads for product lines with content strategies, the importance of evaluating strengths and weaknesses before allocating a budget for campaigns, the misuse and risks of AI in content creation, Jeff's first job in marketing, and embracing failure and change.

Key learnings from this episode:

• Increasing leads for product lines with content strategies can be effective in achieving goals.
• It is important to evaluate strengths and weaknesses before allocating a budget for campaigns.
• Misuse and risks of AI in content creation should be avoided.
• Embracing failure can help marketers learn from mistakes.
• Change can be difficult, but having a culture of value for all forms of content is essential for success.

Listen as he shares his insights on the topics covered. Tune in to learn more!

Connect with Jeff Coyle and Steve Goldhaber on LinkedIn.