Episode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy Crestodina

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior.

Through this conversation, Andy covers various aspects of digital marketing and emphasizes the importance of analytics and SEO for promoting a business. He also highlights the value of original research in content strategy and shares what skills make successful marketers.

Finally, he reflects on his past experiences to provide hindsight insights into areas such as long-form content production and SEO services.

Key learnings from this episode:

• Building pages with search in mind are essential for increasing website traffic and improving keyword targeting.
• Dedicated pages per keyword or topic should be created to improve search rankings and visibility on search engines like Google,
• User engagement metrics such as dwell time and user engagement can serve as proxies for quality content.
• Original research in content strategy is a powerful tool for engagement, social sharing, and backlinks.
• Skills in search and analytics are important to differentiate successful marketers early in their careers.

Connect with Andy Crestodina and Steve Goldhaber on LinkedIn.