Episode 44: Establishing New Categorization and Humanizing Technology | Jamie Gier

In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers.

They also talked about the importance of establishing a personal board of directors in order to gain insight and feedback from experienced professionals. Their conversation provided valuable insights into the world of B2B marketing.

Key Learnings from this episode:

• Establishing a new category in the healthcare technology industry is possible with correct alignment and collaboration.
• Physical interactions and tangible experiences can be powerful tools for marketing.
• Humanizing technology for branding purposes helps to create stronger connections with customers on an emotional level.
• B2B marketers should be creative, motivated, driven, and curious to succeed in their field.
• Establishing a personal board of directors can help accelerate career growth by gaining insight and feedback from experienced professionals.

Connect with Jamie Gier and Steve Goldhaber on LinkedIn.