Episode 48: Transforming Businesses: Community to Member-Led Model | Mark Kilens

Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience.

In this episode, the duo delves into several riveting topics:

• The transformation process of businesses from a community-led model to a member-led model.
• The creation of a new category in a saturated B2B marketplace.
• Candid insights from Mark's time at HubSpot, focusing on its unique workplace culture.
• An exploration of future trends in inbound marketing.
• Strategic ways for B2B marketers to stand out in their field.
• The importance of adopting a CEO's mindset for successful marketing.

Stay connected with Mark Kilens and Steve Goldhaber by following them on LinkedIn.