Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth.

They dive into the transformative power of thought leadership and content in shaping market categories. Anthony highlights the essence of a robust content strategy and the role of specialized teams in executing it. He cites impactful outcomes, from billion-dollar acquisitions to creating new, globally recognized job functions.

Their conversation also navigates the nuances of hosting successful conferences in the post-pandemic era. Emphasizing event positioning, speaker selection, and innovative tactics for registrations, they discuss the allure of unique experiences and the impact of strategic venue selection.

The episode gives a glimpse into Anthony's unexpected entry into marketing at Gainsight, stressing the importance of adaptability and mentorship. They end by discussing the evolving B2B marketing landscape post-pandemic, emphasizing the need for fresh strategies to stay relevant in this dynamic field.

Key learnings from this episode:

• Authentic thought leadership can pave the way for creating new market categories and drive significant business growth.
• Post-pandemic conferences succeed with the right event positioning, speaker selection, and unique attendee experiences.
• The evolving B2B marketing landscape requires adaptability, continuous learning, and the value of mentorship.
• Emotional connection in marketing fosters deeper audience engagement and necessitates attachment to creative outputs.
• Maintaining a well-documented and shared vision is essential for cohesive strategy execution in rapidly changing environments.

Connect with Anthony Kennada and Steve Goldhaber on LinkedIn.