Case study

55 LinkedIn posts in four months for a seed-stage founder, all built from monthly conversations.

The co-founder and CEO of a seed-stage AI hiring platform turned monthly Studio 26 conversations into a steady LinkedIn presence, including 55 posts in one four-month stretch, plus a voice blueprint and a signature IP profile that define the ideas he owns.

Technology
Lit building
One founder, every week | Conversation, Posts, Videos, Tiles, Voice
Client
Seed-stage AI software company
Who we worked with
The co-founder and CEO and his marketing team
Services
Executive LinkedIn presence
Relationship
2025 to 2026
01The problem

A serial founder with sharp ideas and a company to scale.

A second-time founder with a successful exit behind him, he was scaling an AI hiring platform with hundreds of customers. He had sharp opinions about how hiring is changing, but growth left little time to write.

The goal was a consistent founder voice on LinkedIn that kept the company in front of buyers between launches and announcements.

“
Growing the company left me no time to write, and I never had to. One conversation a month with 26 Characters turns into a full month of posts that sound exactly like me. It’s the easiest hour on my calendar, and it keeps us in front of buyers between launches.
Co-Founder and CEO
Seed-stage AI software company
02What we did

Monthly conversations, then a voice he owns.

We started with a founder profile and a monthly Studio 26 conversation. Each session became a month of content: LinkedIn posts, short videos, quote tiles and a blog post.

Six months in, we analyzed what was working across his posts. Then we built a voice blueprint and a signature IP profile, so every piece reinforced the ideas he wants to be known for.

01
Founder profile

Who he is, who he sells to and what he believes.

02
Monthly conversations

Seven Studio 26 sessions, each a month of content.

03
A month of content

Posts, short videos, quote tiles and a blog post.

04
Voice blueprint

A voice guide and signature IP profile for every future piece.

From the work
Playbook cover
Page: How we use specific social channels
Page: Governance and official accounts
Page: Building a clear voice
LinkedIn tile from the design system
LinkedIn tile from the design system
LinkedIn tile from the design system
03The impact

A steady founder voice, without writing it himself.

Across seven conversations, the founder kept a steady LinkedIn presence without writing it himself, including 55 posts published in one four-month stretch.

The performance analysis gave the team a clear read on what resonated most, company news and milestones, which shaped how later posts were planned.

Services used

The services behind this story.

Each one works on its own, or as part of a bigger plan.

Studio 26

One conversation a month becomes a month of content in your voice.

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LinkedIn posts and social media

Posts for your leaders and your brand, built from interviews and your plan.

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Connect with 26 Characters.

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