Up to 19 LinkedIn posts a month for a founder, plus blogs, videos and a paid ad aimed at his calendar.
For nine months, the co-founder and CEO of an AI sales software company turned Studio 26 conversations into monthly content packages, with up to 19 LinkedIn posts a month, plus blog posts, videos, tiles, customer stories and a paid LinkedIn ad that sent sales leaders straight to his calendar.
A strong story and no steady way to tell it.
His company helps sales leaders spot objections and deal risk in their calls, and backs it with a performance guarantee. He had a strong story and a clear audience of sales leaders, but no steady way to reach them.
He wanted LinkedIn content that sounded like him and got in front of the sales leaders his company sells to.
Every package from 26 Characters is amazingly well written, and it always sounds like me. One conversation turns into blogs, LinkedIn tiles, videos and posts I’m happy to share the moment I see them. It’s brilliant work, and it takes almost none of my time.
Conversations in, a full content package out.
Every month or two, we sat down for a Studio 26 conversation. Each one became a content package: LinkedIn posts, videos, quote tiles, a blog post and, when the timing was right, a customer case study. We also turned one of his webinars into a blog post.
When he wanted to reach beyond his existing network, we built a reach plan and a paid LinkedIn ad that sent sales leaders in his target industry straight to his calendar.
Regular conversations that captured his ideas in his words.
Up to 19 posts a month, plus videos, tiles and a blog.
One webinar turned into a long-form blog post.
A reach plan and a LinkedIn ad that links straight to his calendar.
A full content package every month, written in his voice.
For nine months, the founder had a full content package every month without writing it himself, including up to 19 LinkedIn posts in a single month. His notes on the work said it all: “It's always amazingly well written” and “This is terrific! I'm going to post to my LinkedIn.”
The reach plan and paid ad were built to give him a direct path from LinkedIn to sales conversations in his target industry.
The services behind this story.
Each one works on its own, or as part of a bigger plan.
Posts for your leaders and your brand, built from interviews and your plan.
About this service →Your experts' thinking, turned into long-form pieces for your site and LinkedIn.
About this service →Connect with 26 Characters.
Start with a free diagnostic. We'll look at how your founder shows up today and what a steady voice could change.