From one or two posts a month to two or more a week, with up to 10 times the reactions per post in two months.

The company sells AI software to CFOs and finance leaders, a careful audience that buys from people it trusts. Its two founders had deep expertise and strong points of view, but they were busy building a company, so they posted on LinkedIn once or twice a month, when they found a spare moment.

The company wanted its founders to show up consistently where their buyers were already paying attention, in voices that were clearly their own.

We built a profile and voice guide for each founder, so every post sounded like the person who said it.

Each founder sat down with us for a monthly Studio 26 conversation. From each one we produced a month of content: LinkedIn posts, video clips, quote tiles, a blog post and a customer story.

As the program matured, we added LinkedIn performance analyses to show what was landing and why, and a signature IP profile that captured the ideas each founder owns.

In the first two months, one founder went from posting once or twice a month to two or three times a week. Reactions per post rose from 10 to 20 to more than 100, comments from almost none to 10 to 25, and reposts from almost none to two to five per post.

The other founder posted three to four times a week without a gap, with an engagement rate of 0.8 to 1.0 percent. The company's head of marketing said reach was trending in the right direction and the founder's voice came through as thoughtful, credible and grounded.