A 12-asset launch suite fully written in 11 days, on a timeline cut in half.
For a global technology services company's retail and consumer goods team, we planned and wrote a 12-asset launch suite for a new AI solution. Full copy arrived 11 days after kickoff, on a timeline cut from as long as nine weeks to about four.
A new AI solution. A launch window already set.
The retail and consumer goods team was bringing a new AI solution for store execution to market. Sales needed something to say on day one, marketing needed a campaign and the solution needed a clear story that stood apart from competitors.
The work was originally scoped at seven to nine weeks. The launch window called for something much faster.
Earlier in the year, the same team also needed to turn a survey of 467 senior executives into thought leadership that retail buyers would actually read.
Our launch window was half the time the work was scoped for, and 26 Characters never blinked. The strategy came back in eight days and every piece of launch copy three days later, all in one consistent voice. They made a stressful launch feel calm.
Strategy first, then every asset at once.
Eight days after kickoff, we delivered the strategy: buyer personas, profiles of four competitors and three message houses.
Three days later, the team had the full structure and copy for every deliverable: a landing page, a four-page brochure, a long-form article, three LinkedIn ads, three organic posts, a three-email series, a sales battlecard, a 21-question FAQ, a pitch deck and a client email.
A seasonal peak readiness campaign followed, led by a 12-page white paper built on 25 outside sources and drafted the day after our interview with the subject matter expert. For the research campaign, we turned the executive survey into two long-form articles, LinkedIn carousels and social posts written in the brand's voice.
Personas, four competitor profiles and three message houses in eight days.
Every asset, from landing page to battlecard, written in 11 days.
A 12-page white paper built on 25 outside sources.
A survey of 467 executives turned into articles, carousels and posts.
Twelve assets ready in 11 days, and articles live on the company's site.
The launch team had a complete, consistent set of launch copy 11 days after kickoff, with sign-off from the product team, and moved straight into design. The project ran on roughly half of the originally scoped timeline.
Both research articles are published on the company's website, and the landing page for the research report uses the headline we wrote for the first article.
The services behind this story.
Each one works on its own, or as part of a bigger plan.
Interviews with your internal experts, turned into detailed outlines and briefs.
About this service →Your experts' thinking, turned into long-form pieces for your site and LinkedIn.
About this service →Connect with 26 Characters.
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