Ten capability pages rewritten in one voice, nine of them in five days, and all ten live on the site.
The US arm of a global SAP consultancy replaced bullet-heavy capability pages with ten story-led pages, about 10,000 words in one consistent voice. After the first page set the model, the next nine were written in five days, and all ten are live.
Deep expertise. Pages that read like a list.
The company's capability pages had been drafted by many hands and reviewed by seven or eight subject matter experts. Every page carried real expertise, but together they read as bullet points with no story and no single voice.
The marketing team wanted pages that explained what the company does in language buyers could follow, while keeping the depth its experts expect.
Starting with one page as the model was exactly the right call. Once we approved it, 26 Characters turned around the rest in the same voice and structure, and our subject matter experts still recognized their expertise in every line. The process was clear from the first step to the last.
One model page, then nine more in five days.
We started with one page and used it as the model. Once its structure and voice were approved, we applied them across the remaining nine: a clear story for each capability, the same sections on every page and a shared section that answers buyers' toughest questions directly.
Every page also got an SEO title, a meta description and a hero header, so the copy was ready to publish and ready to be found.
One page written first to set the structure and voice.
The model applied across the rest in five days.
A section on every page that answers the toughest questions.
SEO titles, meta descriptions and hero headers for every page.
Ten pages, one voice, all live.
The company now presents ten SAP capabilities, from cloud ERP to business AI, in one consistent voice across about 10,000 words.
After the model page was approved, the next nine were written in five days and the business AI page in two. All ten pages are live on the company's site, with SEO titles and meta descriptions in place.
The services behind this story.
Each one works on its own, or as part of a bigger plan.
We review what you publish and align it to one strategy in every market you serve.
About this service →Connect with 26 Characters.
Start with a free diagnostic. We'll look at how your website explains what you do and where one voice would help most.