A gated guide still live and promoted years later, and reused in a second country.
For a publicly traded small business software company, we wrote and designed two ebooks: a mobile-first guide for home services businesses and a small business productivity plan. Nearly four years later the guide is still live, and the company reused it in another country.
Busy owners. A reason to download.
The company sells software that helps small businesses run their day. Its content team wanted gated resources that spoke directly to busy owners in specific industries, starting with home services, and gave them a real reason to trade their contact details for practical help.
The resources had to work on a phone, because that is where these owners do their reading.
26 Characters took both guides from outline to final file and made the whole process easy. The first draft was good enough to approve as the final PDF, and they gave our design team raw files we could reuse everywhere. Years later, we’re still promoting the work.
Two ebooks, built for owners on the go.
We wrote and designed both ebooks from outline to final file.
The home services guide gives owners eight practical tips for saving time and money, backed by three customer stories, in a mobile-first layout built to be read between jobs.
The productivity plan gives small business owners a practical plan for getting more done. We wrote it, then gave it a design concept, layout and photo direction, and delivered files the company's own design team could adapt for other placements.
A structure built around what home services owners need most.
Eight tips and three customer stories in plain language.
A layout made for reading on a phone between jobs.
A productivity plan, written and designed with photo direction.
A guide that kept working for years.
Nearly four years after launch, the home services guide is still live as a gated download. The company reused it on its site in another country with a free download offer, and was still promoting it in its own marketing emails almost two years after it shipped.
The productivity plan went final with raw cover files handed to the company's design team, ready for use across its placements.
The services behind this story.
Each one works on its own, or as part of a bigger plan.
We build a practical guide on one topic your buyers care about.
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