A risk audit of all 30 NBA teams, and meetings with their marketing leaders.
A risk intelligence software company used a social media risk audit of all 30 NBA teams, a special report published within a week of the first vaccine approval and four years of thought leadership to open doors with new buyers.
Prospects had never heard of them.
The company helps organizations spot risk early. Its leaders had deep expertise. The companies that needed it most had often never heard of them.
It needed content that would grab the attention of companies just beginning their risk assessment journey, explain what it does to buyers in many different industries, and show specific sectors that it understood their world.
Our experts had a lot to say and no time to write it. 26 Characters interviewed our leaders and turned those conversations into work that sounded like us and opened doors we’d never been able to open. They stayed with us for years because they kept bringing ideas we hadn’t thought of.
A plan first, then a steady stream of proof.
We started with a content plan and a suite of materials that presented the company in the best possible light to prospects who were new to risk assessment.
Then we interviewed the company's leaders and turned those conversations into ghostwritten blog posts. The series covered current areas of cyber insecurity, such as social media and streaming platforms, along with practical ways to address them.
We also created targeted pieces for specific markets. One was a special report on the wave of vaccine misinformation that pharma companies would face, and how to counter it. Another was a social media audit of all 30 NBA teams, presented as a report with data, insights and the services the company could offer each team.
The relationship grew from there, from 2020 into 2024. We went on to write a reputational risk report for luxury and fashion brands, a reputational risk survey report, a pharma risk survey, web page copy for the company’s solutions and a steady series of ghostwritten blog posts.
Materials built for companies just starting their risk assessment journey.
Interviews with leaders, turned into a steady stream of thought leadership.
A timely report that made the company a trusted voice for pharma clients.
A report on pro sports team accounts that showed what the company could do.
30 teams audited, and the meetings that followed.
The NBA audit scored the Instagram accounts of all 30 teams on six risk factors, from the volume of harmful content to the presence of known bad actors, and it secured several meetings with digital marketing leaders at those teams.
The special report went out within a week of the first vaccine approval, establishing the company as a voice of reason that pharma clients could trust. Across the program, the content brought new prospects into the company’s client acquisition plan at a high conversion rate, and new clients arrived already knowing what the company could do for them.
The blog became the backbone of the company’s public thought leadership. Its practical, optimistic tone invited new clients into the company’s way of thinking.
The services behind this story.
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